08.09 Published the new issue of The Sign Moak, the magazine dedicated to our partners and to people who loves the world of coffee.
Editorial"Despite superstitious people, the year 2017 is important for Moak. Our 50th anniversary is not the only reasons. In order to carry out a real digital transformation, in January we implemented SAP HANA, the database management system that will allow us to support our business growth. We increased and established our presence on the international market – as for example in Greece and Germany – and secured new business alliances. The takeover of direct distribution in some of Italy’s regions will improve our relationship to maintain customer and partner loyalty. In autumn, we are going to launch the restyling of the horeca product range, which includes new blends and features a new communication campaign. Furthermore, thanks to our in-house designers, the advertising material created and patented by for[me]moak will be launched into the marketplace by the beginning of 2018 (an exclusive preview was presented at the Sigep in Rimini last January).
All this happened in just twelve months thanks to the people working for Moak, who represent the pride and soul of this company boasting a dynamic and ambitious nature. In October, Moak will blow out 50 birthday candles – and unwrap a lot of presents".
Giovanni Spadola
President of Caffè Moak.
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