28.09 Aiap awarded Caffè Moak the Premio Progetto Committenza 2017 (Prize for commissioning projects) The motivation: for the visual identity system, starting from the brand project by Bob Noorda and the cultural projects aimed at promoting young artists and new art forms, and delineating the features of a design-oriented company. Aiap (Italian association of visual communication design) announced the award during Aiap Design Per – International Graphic Design Week, held between September 26th and October 1st in Rome.
The exhibition aims at recognizing and promoting designers and companies supporting the Made in Italy, through the entire production chain, that base their strategic and competitive value on the relationship between designers, clients and producers. The prize-awarding ceremony was held yesterday in the Dante hall of Palazzo Poli, the National Institute for Graphics. Marco Lentini, art director of Caffè Moak’s in-house advertising agency for[me]moak received the prize on behalf of the company. It is an item designed by Alessio Tommasetti, Rosa Topputo and Lavinia Caldani (ShapeUp Italy), which represents the ideal amalgam of designers, clients and producers. Besides receiving the coveted award, Moak is also official partner and coffee of the International Graphic Design Week and protagonist during the full schedule of the seventh edition of Aiap Design Per.
Today, Marco Lentini and Vincenzo Castellana (architect, teacher at Abadir), presented the project Sicilia Felicissima to the visitors in an open talk: the contest is promoted by Abadir, Aiap and Caffè Moak and awards the business relationship between high-end designers and Sicilian institutions and companies of the public and private sector. The winning projects of the first edition was set up in at the Hostel Generator Rome and can be visited during the whole period of the International Graphic Design Week.