Carrefour chooses Moak

02.08 The Carrefour group – first distributor in Europe and second worldwide – chooses Caffè Moak to inaugurate the new Gourmet format in Italy: an itinerary of worlds, in order to offer an engaging buying experience where selected products and services are of highest quality. The French chain, in fact, included a coffee bar with “Bar Carrefour” signs for the first time in its stores, going along with consumers’ wishes. The first supermarket that welcomed Aromatic and Bio Fair Plus – Moak’s top blend range – was the store in Viale Bezzi in Milan. A surface of 3,200 sq m dedicated to food lovers and those who pay attention to healthy and organic food.
Then it was Bologna’s turn, with the Express sign, and of the store in Turino Turati, where the brand is present in the “Allways” Coffee Corner, a corner where clients are able to prepare their Moak espresso as well as traditional drinks made with coffee themselves, by choosing among the different suggested recipes on site, or by personalising them with crustas and toppings of different flavours.
The choice to include Moak in coffee shops within Carrefour, Express and Gourmet supermarkets – explains Emmanuela Alesiani, responsible of Innovation and Development, Carrefour Italy – was set by many factors: first of all, we were searching for a partner and not just for a standard supplier. Moreover, the Moak company is not present in the GDO channel, unlike other brands, and represents the expression of a good Made in Italy product. The new format of our group aims at selecting only premium quality products, and with the 100% Arabica Aromatic blend and the Bio Fair Plus line, coffee boasting organic and Fairtrade certification, Moak is able to offer our clients a new coffee experience, including rites and expectations, excellence and origins to narrate and taste. Such partnership will allow us to develop unique and distinguished projects in the retail channel”.
For real lovers and enthusiasts of speciality coffees, Moak also includes – besides the blends of the “special project” line – two precious, freshly ground single origins “à la carte” to taste at home. Among scents and aromas, visitors will be able to choose between Supremo GS, Columbian coffee, and Pacamara, one of the best Arabica varieties of the region of El Salvador.

“The partnership with Carrefour – states Annalisa Spadola, Caffè Moak Marketing Director – came after several meetings, while unity of purpose and will to create innovative projects based on common denominators emerged from the outset: innovation, quality and culture of healthy living. Unlike other groups of the retail sector, Carrefour actually managed to be the forerunner of new trends, positioning itself on a high market sector in terms of quality and product selection. The new Gourmet format, where the first coffee shop serving our top blends was inaugurated, is a striking example: a real reign of food lovers. New openings in other Italian cities have been already planned for the year 2017. We worked a lot towards this project and it will allow us to approach end consumers even more, besides increasing our brand’s market presence in Italy”.

In primo piano

Caffè Letterario 2016
letterario 2016

28.06 With more than 300 short stories arrived from all over Italy, the 15th edition confirms its annual success. Announcement is closed, and now we just wait for the outcome of the panel to see who is going to step on the podium. Cinzia Tani, a woman, will preside over the panel this year.

Moak at Taobuk 2016

01.09 Moak partner of Taobuk 2016, the International Book Festival, which will be held on September 10-17 in Taormina. Coffee will be, once again, an occasion to talk about art and literature. Together with the Grand Hotel Timeo, Moak is going to host some of the events scheduled for September 14th.

Fuori Fuoco 2017

22.07 Laura Seraniwill preside over the 2017 edition of Moak’s international photography contest Fuori Fuoco. Laura lives in Paris, where she has been “Présidente du Jury at the Prix Résidence pour la Photographie de la Fondation des Treilles” – director of the panel for photography at Fondation Les Treilles – since 2015.